social marketing philip kotler
For those of us who took up marketing communications, philip kotler and ned roberto are no strangers. kotler was most probably the author of your marketing 101, comm. The fourth edition of social marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change.. Philip kotler (born may 27, 1931 in chicago, illinois) is an american marketing author, consultant, and professor; currently the s. c. johnson distinguished professor.
Philip kotler is the s. c. johnson & son distinguished professor of international marketing at the j. l. kellogg graduate school of management, northwestern. Social marketing. definition by philip kotler, the "father" of social marketing: "the design, implementaion, and control of programs seeking to increase the. Meet the author. philip kotler is the s.c. johnson & son distinguished professor of international marketing at the northwestern university kellogg graduate.
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